The Brand Edit
A curated space for ideas, insights, and behind-the-scenes stories on branding, web design, and creative direction for wellness and purpose-led businesses. Thoughtful inspiration to help you align your brand with the clarity you feel inside.
Designing Calm — The Psychology of Minimalism in Wellness Branding
In wellness branding, minimalism isn’t only aesthetic — it’s psychological. Here’s how thoughtful simplicity shapes perception, trust, and emotional calm.
The Role of Colour in Building Client Trust
Colour does more than make your brand visually appealing — it shapes how people feel about your business before they’ve read a single word. Understanding the psychology and strategy behind colour can help you communicate trust, authenticity, and calm from the very first impression.
The Benefits of Minimalism in Branding
Minimalism in branding is not about taking things away; it is about creating intentional space for clarity, calm, and connection. In today’s crowded market, minimal design can transform the way clients experience your brand — building trust, helping you stand out, and supporting long-term relevance.
5 Signs It’s Time to Redesign Your Health or Fitness Website
In wellness and fitness, your website is your digital studio. We share 5 signs it may be time for a redesign — and how minimal design can help UK businesses attract, convert, and grow.
The Psychology of Colours in Health & Wellness Branding
Colour isn’t just decoration — it’s psychology. Here’s how wellness brands can use colour to build trust, evoke emotion, and attract the right clients.
Why Your Logo Alone Isn’t Enough to Grow Your Wellness Brand
Your logo may be beautiful, but it can’t build trust or keep clients coming back on its own. Here’s why wellness brands grow through full identity and client experience, not just a symbol.
5 Branding Mistakes Wellness Entrepreneurs Make (and How to Avoid Them)
Many wellness entrepreneurs unknowingly hold their business back with branding that feels inconsistent or unclear. From DIY logos to confusing messaging, these small mistakes can cost you clients. Discover the 5 most common branding pitfalls—and how to fix them—so your health or fitness brand can stand out, attract the right audience, and grow with confidence.
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Ready to give your wellness brand a quieter, stronger presence? Book a complimentary 20-minute discovery call to explore how we can work together.