About Us
Larima Studio is an independent brand strategy and design studio.
We create refined brand identities, Squarespace websites and creative direction for founders and independent businesses who value clarity, atmosphere and thoughtful visual communication.
We work with independent businesses across wellness, lifestyle, hospitality and creative services — with a particular sensitivity to minimal, modern, pared-back styles.
Larima Studio was founded by Herin Hong, Brand Strategist and independent designer based in London.
Her work brings together brand thinking, typography, photography direction, website design and visual identity. With an interest in human behaviour, aesthetics and visual communication, Herin approaches branding as both a strategic and sensory process.
Each project is handled personally, allowing for direct communication, close attention and a more considered creative process.
The founder
We believe the strongest brands are not always the loudest. They are the ones that know what to say, how to appear and what to leave out.
Our work is guided by strategy, but expressed through visual sensitivity. Typography, spacing, image direction, colour and layout all carry meaning. When they are handled with care, a brand begins to feel more coherent, more trustworthy and more memorable.
We are drawn to design that feels minimal but not empty. Modern but not cold. Pared-back but still distinctive.
Our Philosophy
Our style is influenced by minimal design, contemporary spaces, photography, typography, natural textures and quiet visual rhythm.
We work with brands that appreciate subtlety. The kind of design that does not need to shout to hold attention. This means we care deeply about proportion, contrast, typography, image cropping, negative space and the feeling a brand leaves behind.
Our Visual Language
As an independent studio, we offer direct involvement, close attention and a more personal design process.
You are not passed between teams. You work closely with the person shaping the strategy, direction and design of your brand. This allows the work to stay focused, thoughtful and consistent from beginning to end.
Independent by Design
Clarity, shaped with purpose
If your brand is entering a new phase, we would be pleased to hear from you.