About Us
Larima Studio is an independent brand studio in London. We create considered brand identities, Squarespace websites and creative direction for founders in wellness, lifestyle, hospitality and interior design — people who value clarity, atmosphere and thoughtful visual communication.
Hello
I’m Herin. I'm a brand strategist and designer based in London — and a yoga teacher. I built and brand my own wellness practice, which means I don't approach wellness and lifestyle brands as an outsider looking in. I understand the founders I work with because I am one.
My work brings together brand strategy, typography, photography direction, website design and visual identity. I'm drawn to design that feels minimal but not empty, modern but not cold — and I care as much about how a brand feels as how it looks.
Because the studio is small, you work directly with me from start to finish. You're not passed between a team. That keeps the thinking focused, the work consistent, and the relationship personal.
Small, by choice.
I take on a limited number of projects at a time. It means slower, but it also means better — every brand gets real attention, real strategy and a designer who actually remembers your name and your goals.
For founders who want a considered partner rather than a production line, that's the whole point.
What we believe.
The strongest brands aren't the loudest. They're the ones that know what to say, how to appear, and what to leave out.
Strategy guides the work; visual sensitivity expresses it. Typography, spacing, colour and layout all carry meaning — handled with care, they make a brand feel more coherent, more trustworthy and more memorable.
