Inspired by the lush serenity of Kew Gardens and Wakehurst in Surrey, The Fern Florist is more than a flower shop—it’s a quiet celebration of the connection between plants, people, and planet. Rooted in this ethos, the brand wanted to refine their visual identity and enhance both their online and offline presence, while staying true to the founding purpose: to share the simple joy of botanical beauty.

Our work began by immersing ourselves in the spirit of botanical spaces. From there, we developed a refreshed visual direction that feels grounded, natural, and elegant. We explored typefaces and colour palettes that echo earthy textures and seasonal blooms, weaving this aesthetic into business cards, printed materials, and digital assets for social media.

We also looked at subtle guidance on interior elements—ensuring a coherent atmosphere across touchpoints, from shopfront to screen.

The result is a brand experience that feels personal and considered, inviting visitors—whether in person or online—into a world where thoughtful floristry meets a deep-rooted respect for nature.