Quiet design you can feel.
Larima Studio is the London-based branding and UX practice founded by designer and strategist Herin Hong. Named after Larimar—the Caribbean stone said to encourage clear communication and gentle confidence—the studio translates those same qualities into mindful-minimal identities and seamless websites for wellness businesses, independent retailers and small enterprises who value calm over clutter.
Larima Studio was founded on the belief that calm communication heals. The studio is guided by five mindful directions:
Clarity – Clutter is stripped away so a brand’s truth can breathe.
Kind craft – Every colour, curve and micro-interaction is placed with deliberate intent.
Collaboration – Design is a dialogue; the team listens as attentively as it sketches.
Care – Respect is shown to people, communities and the planet that sustains them.
Conscious Growth – Success must widen wellbeing, not merely widen margins.
From a London desk—music low, tea warm—work begins inward: listening, reflecting, distilling. Identities and digital spaces are then shaped to move outward with grace, invite audiences in, and settle back inside them as a gentle breath of calm. When brands speak softly yet carry purpose, everyone breathes a little easier.
We turn wellness missions into mindful moments of pause.
“Most studio days at Larima Studio unfold to the recomposition of Max Richter’s Spring 1. When ideas need a breath of fresh air, I meet the sunrise in a park with a notebook in hand—always reminding myself: walk slowly, carry purpose.”
— the designer’s note
Ready to bring calm clarity to your brand?
Click below to book a free 20-minute discovery call—let’s make space for your story to breathe.