Inspired by the Japanese practice of shinrin-yoku (forest bathing), Flow Perfume believes that even the smallest drop of scent can evoke joy, calm, and connection. Rooted in the idea that fragrance can ground us in the present moment, the brand sought a refreshed identity and creative direction for the new season—something that would speak softly, yet powerfully, to those looking to reconnect with themselves and the natural world.

We wanted to reimagine the brand with quiet elegance. The new identity brings together minimalist design, soft organic forms, and grounding colour palettes that echo forest tones and gentle light. Every detail—from the typography to the composition of campaign imagery—was considered to reflect the brand’s ethos: simple rituals that enrich daily life.

This creative direction extended across seasonal packaging, digital visuals, and promotional content, offering a harmonious visual language that encourages slow living and sensory awareness. In a fast-paced world, Flow Perfume invites us to pause, breathe, and return to what truly matters.