Greenstone Spa Club
A brand identity and website design inspired by nature’s stillness.
In the heart of London, Deep Forest Spa Club offers an escape for busy professionals — a place to relax, rewind, and recharge. With a vision rooted in luxury and connection to nature, the brand needed an identity and website that reflected its ethos while making the guest journey effortless.
Industry
Wellness, Spa & Retreat
Brand concept
Relax, rewind and recharge in an intimate, luxury setting.
Services
Brand identity design, website design & creative direction
The Challenge
The challenge was to create a brand presence that felt both luxurious and grounding, appealing to modern professionals who value quality time with their partners. It needed to stand out in a competitive London wellness market while communicating intimacy, trust, and a sense of calm from first glance.
The Approach
Brand Identity Design
Refined serif typography paired with a deep, earthy colour palette — inspired by forest greens, moss, and muted clay — created a look that was timeless and high-end while remaining warm and welcoming.
Website Design
A minimal, mobile-first Squarespace build with intuitive navigation. Full-bleed imagery, generous white space, and subtle textured backgrounds evoked the spa’s slow-living ethos. Clear booking buttons and retreat details guided visitors seamlessly from inspiration to action.
Creative Direction
An editorial yet approachable visual language, with photography that showcased the club’s holistic offerings — from yoga sessions bathed in natural light to the intimacy of evening tea ceremonies.
The Result
The result is a cohesive brand presence that reflects the spa’s philosophy — not just a place, but an experience. Deep Forest Spa Club now has an identity that speaks directly to its audience, creating a sense of anticipation and trust long before a guest steps through the door.
